Mounira Latrache

Co-Founder of Connected Business

Mounira’s vision is that we will find a way to work with each other that includes the diversity and passion of the whole person, that aims to find solutions for the greater good as a community and is fun at the same time.

Mounira is very dedicated to move forward diversity - and for her it is much more than just having the same amount of females in a company. For her diversity means to create a culture where everyone accepts the uniqueness of the other, no matter if it’s gender, origin, a total different work style or energy level at certain times of the day. Along with this she wants to support people to find their own voice and passion.

She is also very passionate about transforming our business world and sees the transformational power in diversity, mindfulness & compassion - and that’s why in 2012 she has started giving courses and train people as a 20% project at Google and external companies.

As founder of Connected Business she is passionate about changing the way we do business and connecting a business community where we are all leading each other into empowerment , connecting with each other in an authentic way and serving the next 7 generations to come. Mounira is the author of "Connected Business - how I found the way to lead my self and others" published by Randomhouse -Ariston launched in April 2020, the German version is out, English version in the making.

Before launching Connected Business, Mounira was managing the YouTube Space Berlin, heading YouTube PR for Germany, Austria & Switzerland. During her 5 years at Google she dedicated 20% of her working time to spreading mindfulness at Google and externally. Mounira has 15+ years of management experience leading international brands, in previous years she lead brand communications and marketing initiatives for Red Bull and BMW. Mounira is also a trained business coach, yoga teacher and facilitates mindful leadership trainings across the world.